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In the last few years, we have noticed a shift in business structure with a number of brick-and-mortar businesses transitioning from operating traditionally to setting up as online businesses. So what has caused this shift and how can one actually set up their online business?
WHAT IS CAUSING A SHIFT FROM BRICK AND MORTAR TO ONLINE?
Digital transformation has changed most business models forcing owners to adapt accordingly because with the recent realities like a pandemic, setting up an online business gives you an upper hand over traditional businesses. Such eye-opening scenarios have had a number of business owners set up online business fronts to promote their services and goods.
ADVANTAGES OF STARTING AN ONLINE BUSINESS
It wasn’t only the realization of the pandemic that showcased how valuable having an online business is. There are a number of advantages of like:
MEGAN MEYER’S STORY
For former NFL cheerleader, successful dance owner studio, and online business expert, Megan Meyers, her journey to motherhood drew her closer to her children forcing her to think of ways to restructure her business model. After a consultation with an expert in the dance field, the idea of promoting her Princess Ballerina dance classes into routines to share with other dance studio owners was birthed and she immediately made changes to share them. With a bit of skepticism about the success of her virtual classes, Megan created a Facebook ad and was able to get 14,000 downloads from dance studio owners who were interested in her offer.
She then later on emailed them about offering it to them monthly in a file format with particular themed dances that they would use for their classes for children aged 3 to 8 which is a popular demographic for the majority of dance studios. This meant that they did not have to work on planning out a routine for each class they had to teach but would access what Megan had shared and use it for their classes taking the load off them. 150 dance studio owners loved her offer saying it saved them so much time and signed up. This birthed the Princess Ballerinas Studio Membership which Megan continues to offer up to date.
TEACHING OTHERS HOW TO START A VIRTUAL BUSINESS
While enjoying the success of her online business, Megan was approached by a number of friends who loved her business framework and were interested in starting their own. She would often refer them to books until after a persistent request from a friend who had just become a mother, Megan decided to walk her through the process. It was from that encounter that she realized the impact teaching others would create and set up The Shine Online Network to empower women, at all stages of life, to start and grow their first online business.
HOW TO START YOUR ONLINE BUSINESS
Once you are certain that setting up an online business is what you want to do, these 10 steps can be your guide:
You can start your online business today and profit from it well planned out. Plan it out and tailor it towards growth to showcase your services and products. And as you do so, listen to Megan’s story here as it will inspire you. Let me know in comments what you think about online businesses.
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